Copywriting + Creative Vision: A visual identity for an event turns into a coveted branded promotional product

I wrote the copy for this digital advertisement that appeared as a dedicated email to a subscriber list, BronzeComm, which reaches 60,000 African-Americans in Chicago. The event was designed as a way to activate and raise awareness of the organization’s fully functional darkroom–one of only five or so left in Chicago.

To give the event a visual identity, I came up with the idea to tap into the filter fury and fun of social photo sharing apps like Instagram by creating a black and white photo of a branded shot glass within a familiar social app style frame.

My idea of placing the organization’s logo on the shot glass as if it were a branded item later bore fruit in the form of branded pint glasses that the nonprofit gave away in goodie bags at events. The glasses were always a hit with the org’s audiences, and became talking pieces as well as vehicles for word-of-mouth advertising.

ShotsintheDarkroomAd

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