Collaboration + Integrity: A joint effort produces strong messaging for an activist photographer

A few years ago, an activist photographer was working with a web designer to develop a website for his new business, Crazy Dog Photography.

He asked me to come up with some language to introduce his work, which ranged from shooting LGBT weddings to Pride Parades to legislative sessions to events.

Through a highly collaborative process, we developed expressive copy for the website, as well as for a handful of advertisements that have appeared in LGBT publications over the years.

Below are some examples, along with a couple ad mockups.

Instinct

Lifehappens

Statement

All photography by Glenn Koetzner, Crazy Dog Photography.

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