Focus + Elevate: A corporate rebranding effort reveals a strong core identity

As a nearly 85-year old architecture, planning, and interiors firm, Solomon Cordwell Buenz wanted to elevate their brand. The successful company had never before seen the need to create key messaging or develop a strategy for communications and PR. They hired me to lead the charge to rebrand the firm.

After conducting an extensive focus group study that yielded a brand audit, I began writing key messaging to capture the essence of the fast-growing firm, which works on large, complex projects in a variety of sectors throughout the US. This mockup is the first attempt at a core message and tagline.

SCBmockup

Advertisements